Digital Catering

Requirement: DIGITAL APP focus in an ITT for company catering for 800 people.

We focused on “best practice” mobile / online ordering initiative to engage customers.
We wrote an ITT that featured the requirement for a strong customer engagement app.
We involved and drew on the specialist digital expertise of our associate consultant.
We only contacted those caterers whose apps we were confident could deliver.
We ensured that each bidder submitted an app for tender evaluation purposes.

We software tested that all 6 catering customer engagement apps matched retailers.
We proposed 3 shortlist bidders whose apps best delivered – marketing, loyalty, menu customisation, allergen information and feedback.
We proposed a new caterer showcasing “best” customer engagement app technology.